The Advanced Jewelry Sales Course is the perfect complement to our Diamond and Colored Gemstone courses, providing students with a triangulated and in-depth analysis of the selling process, approaching the sale from the three key standpoints of customers, communications, and merchandise. It explores generational differences in customer interactions, the role of merchandising in meeting customer needs, and effective communication of product knowledge. Emphasizing the responsibilities of sales associates, the course provides a strategic approach to delivering exceptional service and navigating today’s evolving jewelry sales landscape.