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Beginning Jewelry Sales

Beginning Jewelry Sales course provides a comprehensive foundation in jewelry professionalism, customer engagement, and product knowledge. Designed for both new and experienced sales associates, this course prepares professionals to create exceptional buying experiences and build lasting customer relationships. Students will learn to describe jewelry in terms of form, function, style, and value, while gaining an understanding of metals, diamonds, colored gemstones, cultured pearls, and watches. The course also covers safety and security, following FTC guidelines, providing care and maintenance advice, and handling repair services and appraisals. 

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Course Outline

Lesson 1

Selling Jewelry

Lesson 2

Today's Jewelry Retailing

Lesson 3

Jewelry Professionalism

Lesson 4

The Selling Process

Lesson 5

Fine Jewelry Today

Lesson 6

 Jewelry Metals 

Lesson 7

 The Gem World 

Lesson 8

 The Wonders of Watches 

Lesson 9

 Jewelry Care 

Lesson 10

 Service & Support 

Lesson 11

 Jewelry Repair 

Lesson 12

 Security 

Diamond Council of America is a non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones and fine jewelry sales.

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DCA is an affiliate of Jewelers of America, the leading jewelry trade organization for businesses serving the fine jewelry marketplace.

Contact Us

Phone: (615) 385-5301

Toll Free: (877) 283-5669

Fax: (615) 385-4955

Address

120 Broadway, Suite 2820

New York, NY 10271

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