Sales Management Masterclass
A 5-Part Live Webinar Series for Jewelry Sales Managers
Sales associates are often promoted into sales management roles based on strong performance, yet many step into these positions without formal management training. The skills required to lead a team are distinctly different, and the DCA Sales Management Masterclass with Brad Huisken is designed to bridge that gap.
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This comprehensive five-part, interactive webinar series equips sales managers with the tools, structure, and confidence to lead high-performing teams, coach effectively, and drive measurable results in today’s retail environment.
Led by industry-renowned sales training expert Brad Huisken, each 60-minute live session delivers practical, immediately applicable strategies tailored specifically to jewelry retail.
Registration deadline is July 31, 2026
Free for DCA Members | $99 for Non-Members​
Not a DCA Member? Click here to learn more.
Program Schedule & Curriculum
Session 1: Sales Management Introduction
August 11, 2026 • 2:00 - 3:00 PM ET
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Define the role of a sales manager
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Strengthen communication with your team
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Understand key management principles
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Identify different sales associate profiles
Session 2: Non-Negotiable Standards
August 25, 2026 • 2:00 - 3:00 PM ET
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Set clear sales and service expectations
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Implement consistent operational standards
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Learn how to uphold accountability across your team
Session 3: Goals & Accountability
September 8, 2026 • 2:00 - 3:00 PM ET
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Establish clear goals and objectives
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Track key performance metrics
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Build systems that reinforce accountability
Session 4: Training & Coaching
September 22, 2026 • 2:00 - 3:00 PM ET
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Apply proven training techniques
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Improve retention and knowledge transfer
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Conduct effective one-on-one coaching
Session 5: Sales Training Strategies
October 6, 2026 • 2:00 - 3:00 PM ET
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Explore Brad Huisken’s Relationship Selling approach
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Understand the Circle of Sale
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Improve closing techniques and objection handling​
Who Should Attend
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Owners, store managers, assistant managers and/or sales managers who oversee sales staff
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Sales leaders responsible for coaching sales associates
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High-performing sales associates preparing for management roles
Program Benefits
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Live, interactive learning with a recognized industry expert
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Actionable strategies you can implement immediately
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A structured approach to managing and developing sales teams
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Designed specifically for jewelry retail environments
Brad Huisken is a nationally recognized sales trainer, consultant, and speaker with more than 30 years of experience working with retail organizations, with a strong focus on the jewelry industry.
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He has partnered with hundreds of jewelry stores to improve sales performance through structured training, coaching, and management development—helping teams build stronger customer relationships and drive consistent results.
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Known for his practical, real-world approach, Brad’s programs emphasize relationship-based selling, accountability, and effective team leadership.
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To learn more about Brad Huisken and access his additional sales management resources, click here to visit his website and click here to subscribe to his e-newsletter.
About Brad Huisken
Why This Program Matters
Across the retail industry, most employees receive little formal training beyond onboarding—and for managers, that gap is even wider. While sales associates often benefit from foundational education, many managers are left to lead teams without formal preparation.
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The DCA Sales Management Masterclass is designed to change that.
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Through live, interactive learning with recognized industry expert Brad Huisken, participants gain practical strategies they can implement immediately, along with a structured approach to managing and developing high-performing sales teams—all tailored specifically to jewelry retail environments.
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This program helps managers:
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Transition from top seller to effective leader
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Establish clear expectations and accountability within their team
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Build a culture of consistent performance and customer service excellence
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Train, coach, and retain stronger sales associates
Registration deadline is July 31, 2026
Free for DCA Members | $99 for Non-Members​
Not a DCA Member? Click here to learn more.