Second Spark
Workforce Initiative
DCA’s Second Spark Workforce Initiative helps veterans and returning parents prepare for rewarding careers in jewelry retail sales through accessible training, mentorship, and career support. At the same time, it helps the industry address a growing need for skilled new talent.
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The jewelry industry is facing an important workforce challenge. As experienced professionals retire and competition for retail talent increases, businesses need new ways to attract, prepare, and support the next generation of sales professionals.
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The Second Spark Workforce Initiative was created to meet that need.
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This program opens doors for veterans and returning parents by providing a clear pathway into jewelry retail. Participants build knowledge, strengthen workplace skills, and connect with real career opportunities in the industry.
Applications will open soon. Please check back for additional information.
In the meantime, submit this form if you are interested in being added to our list for consideration in the program.
Why Second Spark Matters
Veterans and returning parents bring valuable transferable skills that translate naturally into success in jewelry retail environments.
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Second Spark is designed to help these individuals apply those strengths in a new setting, supporting a confident transition into the industry while contributing to a stronger and more capable retail sales workforce.
“We’re proud to launch Second Spark as a unique solution to two important needs—creating career opportunities for veterans and returning parents, and strengthening the future workforce of our industry. It’s a program built on both purpose and practicality.”
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-Annie Doresca, President & CEO of DCA.
Program Details
The inaugural Second Spark cohort will include up to 100 participants. Over the course of an 8–10-week program, participants will complete a curriculum built around four DCA courses and receive additional career-readiness support.
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Participants receive:
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Online training through four DCA courses
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The opportunity to earn the DCA Diploma in Gem & Jewelry Sales upon completion of the four courses
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Résumé coaching
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Interview coaching
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Mentorship
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Job-placement support with retail partners
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Graduates may also choose to pursue the Certified Sales & Service Professional (CSSP) credential through Jewelers of America.
Industry Partners
Second Spark is supported by the JCK Industry Fund and is actively seeking additional partners to expand its reach.
DCA welcomes conversations with organizations and employers interested in supporting the initiative and helping create new pathways into jewelry retail careers.​​
Interested in becoming a Second Spark partner and supporting the future of jewelry retail?
Reach out to annie@dcalearning.org to get involved!