Sales Management Masterclass
A 5-Part Series for Jewelry Sales Managers
Whether you're an experienced sales manager or preparing for a leadership role, managing a successful sales team requires a unique set of skills. The DCA Sales Management Masterclass with Brad Huisken is designed to help jewelry retail professionals develop the confidence, strategies, and leadership techniques needed to build high-performing teams.
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Now available on demand, this comprehensive five-part masterclass gives you access to practical, real-world training you can complete at your own pace. Learn how to strengthen communication, improve accountability, coach sales associates effectively, and drive measurable results in today's retail environment.
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Led by nationally recognized sales training expert Brad Huisken, each recorded 60-minute session delivers actionable strategies tailored specifically to jewelry retail, allowing you to revisit the content whenever it's most convenient for you.
Have questions about purchasing the Masterclass or accessing your recordings? We're happy to help! Contact us at info@dcalearning.org for assistance.
Program & Curriculum
Session 1: Sales Management Introduction
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Define the role of a sales manager
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Strengthen communication with your team
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Understand key management principles
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Identify different sales associate profiles
Session 2: Non-Negotiable Standards
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Set clear sales and service expectations
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Implement consistent operational standards
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Learn how to uphold accountability across your team
Session 3: Goals & Accountability
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Establish clear goals and objectives
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Track key performance metrics
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Build systems that reinforce accountability
Session 4: Training & Coaching
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Apply proven training techniques
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Improve retention and knowledge transfer
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Conduct effective one-on-one coaching
Session 5: Sales Training Strategies
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Explore Brad Huisken’s Relationship Selling approach
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Understand the Circle of Sale
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Improve closing techniques and objection handling​
Ideal For:
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Owners, store managers, assistant managers and/or sales managers who oversee sales staff
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Sales leaders responsible for coaching sales associates
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High-performing sales associates preparing for management roles
Program Benefits:
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Actionable leadership strategies you can implement immediately
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A structured approach to managing, coaching, and developing sales teams
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Training designed specifically for jewelry retail professionals
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Learn at your own pace and revisit sessions whenever you need them
Brad Huisken is a nationally recognized sales trainer, consultant, and speaker with more than 30 years of experience working with retail organizations, with a strong focus on the jewelry industry.
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He has partnered with hundreds of jewelry stores to improve sales performance through structured training, coaching, and management development—helping teams build stronger customer relationships and drive consistent results.
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Known for his practical, real-world approach, Brad’s programs emphasize relationship-based selling, accountability, and effective team leadership.
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To learn more about Brad Huisken and access his additional sales management resources, click here to visit his website and click here to subscribe to his e-newsletter.
About Brad Huisken
Why This Program Matters
Many sales managers step into leadership roles because they excel at selling, not because they've received formal management training. Leading a successful sales team requires a different skill set, one that includes coaching, communication, accountability, and performance management.
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The DCA Sales Management Masterclass with Brad Huisken is designed to help bridge that gap. Through five on-demand sessions, you'll gain practical strategies you can apply immediately, along with a structured approach to leading and developing high-performing sales teams in jewelry retail.
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This program helps managers:
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Transition from top seller to effective leader
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Establish clear expectations and accountability within their team
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Build a culture of consistent performance and customer service excellence
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Train, coach, and retain stronger sales associates