Sales Management Masterclass

A 5-Part Series for Jewelry Sales Managers

Whether you're an experienced sales manager or preparing for a leadership role, managing a successful sales team requires a unique set of skills. The DCA Sales Management Masterclass with Brad Huisken is designed to help jewelry retail professionals develop the confidence, strategies, and leadership techniques needed to build high-performing teams.

Now available on demand, this comprehensive five-part masterclass gives you access to practical, real-world training you can complete at your own pace. Learn how to strengthen communication, improve accountability, coach sales associates effectively, and drive measurable results in today's retail environment.

Led by nationally recognized sales training expert Brad Huisken, each recorded 60-minute session delivers actionable strategies tailored specifically to jewelry retail, allowing you to revisit the content whenever it's most convenient for you. The Sales Management Masterclass is available to purchase for $199.

Registration for the live masterclass is now closed. Participants who registered before the registration deadline will receive complimentary access to the recorded sessions as they become available. Beginning October 15, 2026, the complete five-session masterclass will be available for purchase on demand.

ACCESS MASTERCLASS

Program & Curriculum

Session 1: Sales Management Introduction

August 11, 2026 • 2:00 - 3:00 PM ET

Define the role of a sales manager
Strengthen communication with your team
Understand key management principles
Identify different sales associate profiles

Session 2: Non-Negotiable Standards

August 25, 2026 • 2:00 - 3:00 PM ET

Set clear sales and service expectations
Implement consistent operational standards
Learn how to uphold accountability across your team

Session 3: Goals & Accountability

September 8, 2026 • 2:00 - 3:00 PM ET

Establish clear goals and objectives
Track key performance metrics
Build systems that reinforce accountability

Session 4: Training & Coaching

September 22, 2026 • 2:00 - 3:00 PM ET

Apply proven training techniques
Improve retention and knowledge transfer
Conduct effective one-on-one coaching

Session 5: Sales Training Strategies

October 6, 2026 • 2:00 - 3:00 PM ET

Explore Brad Huisken’s Relationship Selling approach
Understand the Circle of Sale
Improve closing techniques and objection handling

Ideal For:

Owners, store managers, assistant managers and/or sales managers who oversee sales staff
Sales leaders responsible for coaching sales associates

High-performing sales associates preparing for management roles

Program Benefits:

Actionable leadership strategies you can implement immediately
A structured approach to managing, coaching, and developing sales teams
Training designed specifically for jewelry retail professionals
Learn at your own pace and revisit sessions whenever you need them

Brad Huisken is a nationally recognized sales trainer, consultant, and speaker with more than 30 years of experience working with retail organizations, with a strong focus on the jewelry industry.

He has partnered with hundreds of jewelry stores to improve sales performance through structured training, coaching, and management development—helping teams build stronger customer relationships and drive consistent results.

Known for his practical, real-world approach, Brad’s programs emphasize relationship-based selling, accountability, and effective team leadership.

To learn more about Brad Huisken and access his additional sales management resources, click here to visit his website and click here to subscribe to his e-newsletter.

About Brad Huisken

Why This Program Matters

Many sales managers step into leadership roles because they excel at selling, not because they've received formal management training. Leading a successful sales team requires a different skill set, one that includes coaching, communication, accountability, and performance management.

The DCA Sales Management Masterclass with Brad Huisken is designed to help bridge that gap. Through five on-demand sessions, you'll gain practical strategies you can apply immediately, along with a structured approach to leading and developing high-performing sales teams in jewelry retail.

This program helps managers:

Transition from top seller to effective leader
Establish clear expectations and accountability within their team
Build a culture of consistent performance and customer service excellence
Train, coach, and retain stronger sales associates