Diamond Council of America Launches Sales Management Masterclass with Brad Huisken

New York, NY – Diamond Council of America (DCA), a charitable non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, has announced the DCA Sales Management Masterclass, a new five-part live webinar series created specifically for jewelry retail sales managers and emerging leaders. Led by nationally recognized sales training expert Brad Huisken, the program is designed to equip participants with the practical tools, structure, and confidence needed to lead high-performing sales teams in today’s retail environment.

Sales associates are frequently promoted into management positions because of strong individual performance, yet many step into leadership roles without formal management training. The DCA Sales Management Masterclass addresses this industry-wide gap by providing focused education tailored specifically to jewelry retail sales leadership.

Through five live Zoom sessions, participants will develop a framework for effective sales management, including communication strategies, goal setting, accountability systems, coaching techniques, and proven sales training methods. Topics include establishing non-negotiable sales and service standards, improving team performance, conducting effective one-on-one coaching, and strengthening customer relationships through Brad Huisken’s Relationship Selling approach. Each 60-minute session includes practical, immediately applicable strategies, live Q&A with Huisken, and on-demand access to recordings for enrolled participants.

“With strong leadership and coaching, sales teams become more confident, consistent, and successful,” said Annie Doresca, DCA President & CEO. “We’re excited to offer this program as part of DCA’s continued commitment to providing meaningful education and professional development opportunities for the jewelry industry.”

With more than 30 years of experience working with retail organizations and jewelry stores nationwide, Huisken is known for his practical, relationship-based approach to sales training and leadership development. His programs emphasize accountability, customer relationships, and effective team leadership to help retailers drive stronger sales and long-term customer loyalty.

“From a personnel standpoint, the Store Owner, Sales Manager, or Trainer holds the single most influential role in determining the success or failure of both the sales team and the store itself. Today more than ever, leaders must sharpen their ability to lead, coach, train, motivate, retain talent, and implement proven business strategies that drive results,” says Brad Huisken.

The program is ideal for jewelry store owners, store managers, assistant managers, sales managers, and high-performing sales associates preparing for leadership roles. DCA members can enroll in the program free of charge as part of their membership benefits, while non-members may participate for a nominal enrollment fee.

For enrollment information, session dates, pricing, and membership details, visit www.dcalearning.org.